for/future/reference, founded by Randi Molofsky, is the premiere New York- and Los Angeles-based brand development agency with a focus on independent fine jewelers. With expertise in strategic marketing and wholesale distribution, FFR's mission is to enable unique designers to grow and flourish in a highly saturated 21st Century retail marketplace. With a proven track record in the evolution of high-end luxury brands, FFR works with select clients to create a tailored strategy for consumer, retailer and editorial awareness.
for/future/reference is also a brand, acting as an influencer in the world of social media (@for_future_reference). Sharing a uniquely quirky point of view on all things contemporary and estate jewelry, FFR also works with private clients to create extraordinary bespoke and reworked vintage jewelry with an eye to the bold and unexpected.
The for/future/reference showroom, available for showings by appointment only, is located on Fifth Avenue in midtown Manhattan.
Randi Molofsky is the author of "A Girl's Guide to Buying Diamonds" and a noted editor, curator and executive in the fine jewelry and gemstone industries. Her 20+ year career includes work for top consumer and trade magazines, trade organizations and luxury brands.
The creation of For Future Reference follows 3 years as the U.S. Director of Marketing for Gemfields, the London-based mining and marketing company that is the world’s leading supplier of responsibly-sourced rare colored gemstones, where Randi was responsible for overseeing all domestic marketing initiatives for the Company, including a multi-million dollar celebrity ad campaign, the creation of capsule collections and one-of-a-kind pieces with notable jewelry brands, and language and visuals that became the basis of the Company’s global image.
Randi started her career as the Fashion Editor of National Jeweler magazine, at that time a twice-monthly print trade publication focused on the U.S. fine jewelry industry. Her position took her around the world reporting on designers, trends, retailers, gemstones, metals, mines and the world of fashion, offering her an entrée into a rarefied world of creatives and collectors. In 2005 she was commissioned to write “A Girl’s Guide to Buying Diamonds” as the female self-purchase market exploded, leading to creative partnerships with industry organizations like A Diamond is Forever, the marketing arm of De Beers. She began her entrepreneurial path then, consulting for jewelry houses and branching out into online retailing and merchandising as the Chief Curator of Portero, a forerunner of the online pre-owned luxury landscape.
Randi’s exceptional eye for aesthetics, including styling, advertising concepts, brand strategy, merchandising and business development has made her an authoritative voice on global consumer trends.